Authorized Restoration
Partner Proposal
Paving Restoration & Rejuvenation Services
Pretoria & Centurion
June 2026 | Brink Olivier & Rainier Smit — Pretoria Paving
Presented to Martin & Michelle Fick — Chryso / Saint-Gobain
Pretoria Paving
Established paving contractor serving the greater Pretoria and Centurion area. We deliver end-to-end paving solutions — from new installations through to repair, restoration, and enhancement of existing surfaces.
Paving restoration has been identified as a high gross-profit service line and a core growth priority for 2026.
pretoriapaving.co.za
Lyttelton Manor, Centurion, Pretoria
| Name | Role |
|---|---|
| Jurie Smit | Co-owner & Sales Director |
| Rainier Smit | Operations Director |
| Justin Smit | Administration Director |
| Brink Olivier | Marketing Director |
We Already Use
Chryso Colourseal
Real-world field experience with Colourseal on residential projects
Developed internal methods — formal training will sharpen execution
Restoration identified as top gross-profit project type in internal review
Paving Restoration in Tshwane
Search Demand
- 2,060 monthly searches nationally for repair/restoration/sealing keywords (243 variants)
- 300-400 estimated from Pretoria area
- Zero competitors bidding on restoration-specific terms
- Any content created will dominate immediately
The Gap
- Existing homeowners don't know restoration exists — they search for "paving companies" then discover the option
- No Pretoria contractor owns this niche
- Most competitors are JHB-based (The Sealing Co., Paving Cleaners)
- Generic paints peel and flake — Colourseal is a chemical bond
Sources: Google Ads Keyword Planner (SA), Census 2022 Tshwane, PP Google Ads search terms Mar-Apr 2026
Reaching Homeowners Where They Are
Facebook & Instagram Audiences
| Target Segment | Estimated Reach |
|---|---|
| Adults 18+ in Tshwane on Meta | 1.8 – 2.1M |
| Homeowners 30-65 in Tshwane | 400 – 550K |
| Home improvement interest, 30km radius | 120 – 200K |
| Core target: property owners 35-60, Pretoria/Centurion | 80 – 150K |
Source: Meta Ads Africa 2025, Census 2022 Tshwane
Why Social Wins for Restoration
- Visual before/after content — perfect for Facebook & Instagram Reels
- Awareness play — most homeowners don't know restoration exists until they see it
- Remarketing — retarget website visitors who viewed the restoration page with video content
- Low CPMs — R5-15 CPM vs R50+ CPC on Google Ads for paving terms
Year-Round Restoration Opportunity
Colourseal application requires 10–35°C surface temp. Pretoria climate supports 9-10 months of application.
Why Chryso × PP Works
What Pretoria Paving Brings
- Target: 100+ restoration projects/year — consistent product volume from day one
- Existing Colourseal experience — proven field capability
- Active digital marketing operation — Google Ads, SEO, website driving leads daily
- Before/after portfolio content — every project becomes marketing material for both brands
- Consumer-facing proof — fill the gap in Chryso's residential/commercial portfolio
- Dedicated restoration service page on pretoriapaving.co.za for Chryso products
What Chryso / Saint-Gobain Brings
- Global brand credibility — ISO triple-certified, Saint-Gobain Top Employer 11 years
- Technical training for crews & project managers on proper application methods
- Product innovation — 35% of turnover from products under 5 years old
- Technical support — on-site assistance for complex restoration jobs
- Marketing imagery & video assets for website, social media, and remarketing
- Preferential pricing on volume — reducing our cost per project
What We're Proposing
Training & Certification
Formal Chryso Decorative Concrete Applicator training for our installation teams and project managers. Ongoing CPD as products evolve.
Co-Branded Marketing
Shared advertising spend. Chryso branding on our vehicles and team clothing. Joint social media content. Video content for both brands.
Digital & SEO
Backlink from za.chryso.com to pretoriapaving.co.za. Listing in any future "Find an Applicator" directory. Shared case studies on both sites.
Lead Referrals
Chryso recommends Pretoria Paving when anyone enquires about Colourseal installation in the Pretoria/Centurion area.
Marketing Assets
Use of Chryso's existing photography, video, and product imagery for our restoration web page and social campaigns.
Pricing & Supply
Preferential pricing on volume purchases. Reliable supply chain from Jet Park (45 min from our service area). Dedicated account management.
Chryso Restoration Product Suite
Complete system — from surface prep to colour restoration to sealed finish
| Product | Type | Role in Service |
|---|---|---|
| Chryso Colourseal | Coloured coating & hardener | Hero product — 10 colours, VOC-free, chemical bond, touch dry 30 min |
| Chryso Deco Net | Surface cleaner | Prep step — dissolves concrete, mortar, laitance |
| Chryso Concrete Stripper | Heavy-duty cleaner | Prep step — removes severe build-up, efflorescence |
| Chryso FiniSol Perle | Glossy sealer | Premium finish option — wet-look, stain protection |
| Chryso FiniSol Brut | Matt sealer | Natural finish option — hydrophobic, no colour change |
| Chryso Conseal | Surface densifier | Add-on — stops dusting on plain concrete driveways |
Standard colours: Tan, Brown, Yellow, Green, Terracotta, Red, Light Grey, Dark Grey, Charcoal, Black
Paving Restoration & Rejuvenation
Two Service Tiers
Lift, Prepare, Reinstall & Enhance
- Lift existing pavers
- Re-prepare and level the base
- Reinstall pavers with proper joint sand
- Clean surface with Deco Net / Concrete Stripper
- Apply Chryso Colourseal in chosen colour
- Seal with FiniSol Perle or Brut
For: sunken, uneven, or damaged paving that needs structural repair + aesthetic restoration
Clean & Colour Only
- High-pressure clean
- Treat with Deco Net / Concrete Stripper
- Apply Chryso Colourseal in chosen colour
- Optional sealer finish
For: structurally sound paving that just looks faded, stained, or has efflorescence
How We Generate Demand Together
🔍 Google Ads (Search Intent)
- Target 243+ repair/restoration keyword variants
- Zero competitor bidding — low CPCs expected (R1-R10)
- Dedicated landing page: "Paving Colour Restoration Pretoria"
- Chryso branding on landing page builds trust
📱 Facebook & Instagram (Awareness)
- Before/after Reels & carousel posts
- Target: homeowners 35-60, 30km radius, home improvement interests
- Remarketing: retarget restoration page visitors with video
- 80-150K reachable target audience
📈 SEO Content (Long-Term)
- Dedicated service page + blog content for zero-competition keywords
- "Why is my paving turning white?" — answers drive organic leads
- Chryso backlink from za.chryso.com boosts domain authority
- Schema markup for restoration services
🎥 Video Content
- Product application video for website & social
- Chryso-branded before/after project walk-throughs
- YouTube SEO for "paving restoration" queries
- Use in remarketing campaigns for warm audiences
Pretoria First. Then Everywhere.
What we build together in Pretoria becomes the blueprint for Chryso to replicate with other installers across South Africa.
Pretoria Pilot
Training, first co-branded projects, content creation, digital campaigns
Prove & Document
Case studies, lead data, ROI metrics, refine the playbook
Package the Model
Chryso uses our content, processes & results to onboard installers in other regions
National Network
Bloemfontein, Middelburg, Johannesburg, Cape Town — each with a local partner
What We'd Like to Explore Together
💰 Product Pricing
Volume-based pricing for ongoing restoration work. What does a bulk/trade account look like for a committed partner?
🎓 Training Programme
Formal Approved Applicator certification pathway. Timeline, content, and certification scope for our teams.
🖉 Co-Marketing Agreement
Shared advertising spend, branding rights (vehicles, uniforms), marketing asset usage, social media co-promotion.
🔗 Digital Cross-Promotion
Backlink from za.chryso.com. Listing in applicator directory. Case study co-creation. Shared content library.
📍 Recommended Partner
Pretoria & Centurion as our core territory. We want to be Chryso's recommended restoration partner for the Tshwane area.
🚀 Expansion Playbook
How Chryso can use our pilot to recruit and support installers in Bloemfontein, Middelburg, Johannesburg, and beyond.
Proposed Roadmap
| Timeframe | Action |
|---|---|
| Today | Align on partnership vision, pricing, and mutual expectations |
| ASAP | Schedule crew training. Set up trade account & pricing. We're ready to move immediately. |
| Post-Training | Launch co-branded restoration page on pretoriapaving.co.za. Start Google Ads & Facebook campaigns. First co-branded projects. |
| Ongoing | Every project = case study content for both brands. Video, before/after photography, social media co-promotion. |
| 3 Months | Chryso backlink live. Partnership review — volume data, lead results, content portfolio. Refine & scale. |
Renovate. Protect. Enhance.
Let's build the first authorised Chryso restoration
partnership in Pretoria — together.
Pretoria Paving
pretoriapaving.co.za | Lyttelton Manor, Centurion
Brink Olivier | brink.olivier@gmail.com